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Romania ![]() Heat Advertising Advertising with a spark Main Business areas:• Strategy & concept development • Sales promotion • Event development and management • Creative | POSM development • Production • Sponsorship | Trade and exhibition development • B2B communication • Field marketing CommWorld contact person/s:Cornel Latis Salient facts:Established Agency profile:Heat is a Through-The-Line (TTL) advertising agency with a strong Below-The-Line (BTL) expertise, being able to sustain the communication effort with ATL (Above-The-Line) tools. The agency has strong expertise in field marketing as well. The field marketing division gained significant know-how and experience since its foundation, in 2003. The aim of the company is to develop through sustained efforts new ways to approach the consumer and to deliver the advertising message using both traditional and unconventional communication tools. Heat’s goal is to flawlessly develop and implement all the assigned projects while creating powerful emotional links between the brands and their relevant target groups. The credo of the company, “Advertising with a spark” stands for the constant need for innovation in the communication process as well as for the excellence of the services the agency provides its clients with. Current major clients:Philip Morris Romania Beiersdorf Romania Ursus Breweries Henkel Romania Alix Avien Cosmetics Cooper Cameron |

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