Denmark

727 communication A/S

Niels Bohrsvej 23
DK-8660 Skanderborg
Phone: +45 70260727
Fax: +45 70260728
E-Mail: te@727.dk
Website: http://www.727.dk

Main Business areas:

Strategy, planning & concept development, International communication, Research and market analysis, Corporate identity, Graphic design, Package design, Online marketing, Trade marketing

CommWorld contact person/s:

Tom Elert,
Flemming Kok

Salient facts:

Established1972
Corporation registration
Private limited company
Management

Tom Elert, General Director

Flemming Kok, Director

Anette Grothe, Account Director

Jan Overgaard, Online Director

Kenni Lahn, Production Manager

Total employees
42
Turnover
EUR 6,644

Agency profile:

An old, successful, Danish advertising and marketing agency established in 1972 was re-invented. In November 2003 727 communication as had its unique grand opening. Lady Patricia – an old Boeing 727 and a new airport terminal was put up on one of the busiest motorways in Denmark.
The plane and the terminal building are now 727’s headquarters. Within one year after the grand opening the brand awareness rate jumped from 20% to 85%. Click rate on the agencys website increased to 150.000 pr. month. The number of employees grew from 16 to 30. And more than 3.000 business executives visited the agency. In 2004, EBIT grew with 183% and the gross profit continue growing.

What happened?

"We did what we tell our clients to do", says the managing director Tom Elert.

A unique, creative idea + coherence in corporate identity + outstanding visibility created impressive results.

Lady Patricia - the old, now restored Boeing 727 - became 727 communications unique trademark.

727 regards a company, a product or a brand as a medium. We regard consumers as mediums and as potential brand builders. When consumers understand the brand and have the right brand perception they get involved in the brand. At this point, they have a crips and clear opinion about the brand which enable them to communicate the story of the brand which makes them brand builders.

This way, 727 converted a company name to a unique brand in the Danish Advertising and marketing industry. And it is this philosophy that 727 share with its clients.

727 focus on and seeks idea driven companies who are passionate about their brands, products or services. We only want to work for marketers who truly want to make a difference in their category.

Current major clients:

Agrova Foods
(Danish Agriculture Associations food division)

Arla Foods
(One of Europes leading dairy corporations)

BMW Financial Services
(Financing)

Carlsberg
(Probably the best beer in the world)

Dali
(High quality speakers)

Danish Crown
(One of Europes leading pig slaughterhouses)

Danish Meat Association
(The Danish Bacon and Meat Council)

Disney
(Entertainment )

Dreamworks Pictures
(Entertainment)

Fox
(Entertainment)

Lantmännen Unibake
(Frozen bakeoff products, Royal Danish Pastry, Pastridor)

Magasin Food
(High quality foodstore)

Marcus
(Young mens fashion – retail chain)

Nordex Food
(High quality dairy products to the global market)

Paramount Motion Picture Group
(Entertainment)

Royal Greenland
(One of the world’s leading groups within seafood products)

Skovby
(Excellent dining furnitures)

SPAR Danmark
(Detail Stores)

Svane Køkkenet
(Designer kitchens)

Tulip Food Company AS
(Processed meat products)